Friday, September 14, 2007

Working with the Media

PennFuture's Strategic Media Training

Environmental and other public interest staff, volunteers and activists from southeast Pennsylvania are eligible to apply for our one-day strategic media training, scheduled for Thursday, October 25, 2007 in Philadelphia.

The training will include the information and support you may need to develop or implement your strategic communications plan. You'll learn the who, what, when, where, why and how of dealing with the media - how to craft press lines and sound bites - how to read and understand polls, focus groups and other marketing tools - how to make an impact on camera and in front of the microphone - how you look on camera (and how to look better) - how your web presence can impact your organization - how to gain agreement from others in your organization (and from other organizations) on media strategies and tactics.

Attendance at the training session is limited; applying right away is crucial. The deadline for application is Friday October 5, 2007. Go to our website for more information and the application.
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